You Have To Learn How To Fill The True Needs Of Your Prospects

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If you think that there are a bunch of people out there looking for something that resembles your MLM business opportunity, think again.

A famous and very successful Internet marketing genius named Perry Marshall is quoted as saying “Nobody who bought a drill actually wanted a drill, They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes, NOT information about drills”.

So forget about pitching the great benefits and features of your products, or your Company’s tremendous debt-free financial status, or your compensation plan that is the most lucrative in the whole world, or the millions of dollars in sales that your Company made last year. People don’t initially care about any of that, even though they think they do.

Yes, they’ll be interested in that information at some point, and may even use it in their decision making process on whether or not they will join your MLM opportunity, but that is NOT what will attract them initially. They will be initially attracted to you because they believe you can show them HOW to set up a home based business that will make them money, and they have confidence that you will be able to provide them with a system that will lead them to success.

Before anyone considers a business opportunity, they first consider if “they” can be successful in that particular business. If that is not something they believe, what you think of as the greatest MLM business opportunity in the world will not be attractive to them in the least.

If you don’t feel confident that you can provide that feeling to a potential prospect at this moment, don’t worry, I can show you how you can easily fulfill their needs. I can provide you with an easy step by step training model that will be like attending a MLM “university” that will give them all the skills and all the tools they need to be successful.

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